Mauricio Tapia.

Strategy · Leadership · Industrial business

Commercial strategy that becomes execution.

I am Mauricio Tapia, an engineer and commercial leader. I build industrial B2B businesses, develop teams and connect commercial decisions with business results.

Explore my career
Commercial leadership and P&LTeams and networksKey accounts and pricingTransformation and AI
01 / Career

A career that broadened
the business perspective.

From engineering for mining to commercial leadership at a global manufacturer. Each stage brought broader responsibility and new ways to understand customers, develop teams and improve results.

2002–2010
01 / Technical foundations

Engineering and mining solutions

MTM Ingeniería

Developed equipment for mining maintenance and sold consultative solutions in Chile and international markets. Engineering became a practical response to customer operations.

Added capabilities: Product design · mining · industrial customers · international development

2010–2018
02 / Broader management

From operations to network leadership

Grupo MACO

Six successive roles across trucks and buses, from workshops and operations to sales, branches and business leadership. Direct experience with teams, aftermarket and mining customers.

Truck and bus operationsAntofagasta regional managementCorporate operationsTruck and bus salesRegional branchesBuses and network

Added capabilities: People leadership · multi-brand network · processes · profitability

2019–2022
03 / Integrated solutions

Commercial leadership in buses

Volvo Chile

Integrated vehicles, bodybuilders, financing, services and training into customer propositions for large-scale projects.

Added capabilities: Commercial strategy · partnerships · connected services · lifecycle

2022–2026
04 / Full business leadership

Commercial leadership in freight transport

Volvo Trucks Chile · Senior Management Team

Led commercial strategy and business results, heading an organization of around 40 people. I brought together regional sales, key accounts, product and business intelligence; in 2025 I also took on Used Trucks. Together with the teams, we advanced electric mobility, connectivity and data-informed management.

Added capabilities: P&L · leadership development · data-informed commercial management · electrification · applied AI

Education

Mechanical Engineering, University of Santiago, Chile; Industrial Civil Engineering coursework. A technical foundation that still informs my commercial decisions.

Mauricio Tapia presenting technology to an audience at a Volvo event
Technology makes sense in practice.From technical solutions to conversations with customers and teams.
02 / Expertise

Where I can add value.

01

Commercial leadership and P&L

Connect growth, profitability and commercial discipline through clear decisions and consistent execution.

02

Developing commercial teams and networks

Build teams capable of executing strategy: clear responsibilities, complementary capabilities, autonomy to make decisions, and management through data and follow-up.

03

Key accounts and pricing

Understand customer operations, build value propositions and sustain long-term commercial relationships.

04

Transformation and applied AI

Apply AI to improve analysis, productivity and commercial decision-making.

Mauricio Tapia speaking about transport solutions to an audience
An idea grows stronger when shared.Turning complex solutions into clear decisions is part of commercial leadership.
03 / Approach

How I lead.

Mauricio Tapia with the Volvo commercial team
A gathering with the commercial team. Explore teams and work in the field

Understand before proposing.

Listen to customers and teams, examine the data and understand the operation before choosing a response.

Make strategy executable.

Turn priorities into ownership, indicators and a cadence of follow-up that helps the team move forward.

Develop people and leaders.

Provide context, tools and autonomy to make decisions; hold people accountable for results and turn experience into learning. Build the capacity to solve problems across the team.

Improve continuously.

Review what works, learn from what does not and adjust decisions with evidence and judgment.

04 / Ideas and lessons

When ideas meet
the real world.

Reflections on leadership, industrial business and technology, drawn from real decisions and field experience.

Five lessons from business

  1. 01Knowing a market is not the same as managing it
  2. 02Is there such a thing as an accident-proof truck?
  3. 03The problem with relying on heroes
  4. 04Growth is not enough. We need better growth.
  5. 05When sales became more than sales

All writing 39 posts

2026

  1. Human on the loop: using AI to lead better
  2. The first PDCA I remember
  3. Strategy needs a place on the calendar
  4. When the market stops selling for you
  5. When trust becomes more than a word
  6. When sales became more than sales
  7. Growth is not enough. We need better growth.
  8. The problem with relying on heroes
  9. Is there such a thing as an accident-proof truck?
  10. Knowing a market is not the same as managing it
  11. Time to say goodbye
  12. Volvo Trucks earns another five-star Euro NCAP safety rating
  13. Closing 2025: results built together
  14. ELB: fleet renewal with a long-term view
  15. Ending the year with purpose and a future to build

2025

  1. Sotraser: electric trucks in real operations
  2. Transportes Ávalos: the people behind every milestone
  3. Black Edition and a lasting relationship of trust
  4. The people who move Chile
  5. Iron Women: opening doors with MPM
  6. Volvo Buddy: small stories to share
  7. A demanding Q3 and the power of high-performing teams
  8. Road safety is a shared responsibility
  9. Innovation Summit: technology and conversations about the future
  10. Trucks Innovation Summit 2025
  11. Iron Women: social innovation in transport
  12. In the field with Transportes Collarte
  13. Iron Women: far more than a driving licence
  14. Gas-powered Volvo FH and FM arrive in Chile
  15. Yes, I like trucks
  16. Electromobility beyond the city center
  17. Trust is built over time
  18. Transport transformation starts with teams
  19. Efficiency, safety and sustainability belong together
  20. LNG offers a new long-haul option
  21. VPS and the long work of continuous improvement
  22. Mining and the energy transition
  23. Leadership lessons from Nico Pino
  24. The team that keeps us moving
Explore the full archive
05 / Learning AI

An open course, one chapter at a time

Understand AI
and use it with judgment.

Short concepts, workplace examples and one question to test each idea. The first four chapters cover foundations already developed.

Enter the course
06 / Perspective

The next challenge

Build sustainable growth.

I am interested in industrial businesses where commercial leadership can connect strategy, customers, teams and results.

I am motivated by leadership and transformation challenges, and by new ways of working that combine executive experience, market knowledge and AI tools.

I believe in hands-on leadership, clear goals and room to learn. Lasting results require method, trust and leaders who develop others and sustain execution.

Mauricio Tapia in conversation with an attendee at a professional event
Listening, explaining and building trust are part of leadership too.
Mauricio Tapia